Monthly Archives: January 2015

The Ace Motivator

Being a new mother and a working professional is tough! And when one of your friend posts selfies of her recently acquired LEAN figure, thats the end of the world for you! You start resenting yourself for being overweight.

Social networking sites such as Facebook are a blessing in disguise for such people who may not be lazy but over-occupied in work that they do not even consider prioritising their health first.

Man is the only animal on Earth who is genetically designed to be conscious about his looks, status and other personality traits.

As the stone-age man transformed into the cement-age, he also became open and social.

Sharing and appreciating are the other new traits inculcated by the social networking sites. Only the difference is these traits are bound to be displayed among the mass audience.

If we go more deep and think positively, influence and inspiration are one of the many threads that connect the people through these social networks.

And for this, one need not be a celebrity, even common people like you and me, with a great insight can be the influencer.

More people you connect with, more content you come across.

If anyone decides to be fit and healthy this New Year’s and announces his resolution online, it becomes a wave motivating  every individual that reads it. And going forward, when that same person posts the selfies looking slim and lean, the same wave becomes stronger. Pictures speak more than the words!!

Talking more about the positive influence factor, when the subject of influence is closer to reality, the effect is immense.

During the process of selfies or for that matter any photograph, every individual tries to project an ideal image of himself or herself! For some it might be the new exotic location, for some a usual day at work, for others a pout might make all the difference. All these factors are mostly about external projections but a huge internal unending game of mind.

In this tryst of looking good and cool, people undoubtedly start picturing the comments and likes they will be receiving once they upload this picture on any social network.

And when one of them with same AGENDA of external projection exceeds, it inspires others to try more.

Social media has become the most influential platform in today’s era motivating hundreds and thousands. People are constantly tweeting, updating statuses, instagraming selfies, whatsapping! Sharing every minute detail of your life is the most happening trend among the regular users.

Many brands such as Myntra are catching this wave and are promoting their products by emphasising the importance of LIKES and COMMENTS through their tagline “LIVE FOR LIKES”.  Thus influencing the young guns to buy and share their purchase on the social channels.

The Facebook vanity URL has now gained an equal status to that of a website.

Book clubs, group discussions, knowledge exchange…all and everything can be done through the social media.

Virtual motivation and inspiration can be sought at a click of a button.

I do agree that excess of anything is bad but every individual has the liberty to define the optimum.

So folks what is that one thing you are planning to do but lack the motivation? I will suggest you to either Facebook or Twitter it. You will find thousands of motivators along with their experiences to get you going!

Thats all for now as I am off to my walk! Ofcourse my friend motivated me. 🙂

Social Media, mightier than a pen!

Do you have a query which you would like the concerned brand to answer?  Are you thinking about writing them (with a pen and paper) on their postal address?

Somebody like me or for that matter anyone who understands the power of social media will be judgemental about you and will term you as “a stranger in a Strange Land” 😛

With the world being abuzz about the digital media, the term “Write to us” is so passé. Gone are the days where your letter was ignored by the brand.

Thanks to social media, the reins are in the hands of the common people like you and me…..your voice won’t get unheard! Let’s see how –

Just a few days back my cell phone service provider Vodafone India barred my outgoing service without any notice. After calling their customer service departments from my husband’s cell incessantly, I could finally connect to one executive who unfortunately kept transferring my call to multiple departments. With no output in hand, I decided to take the plunge.

I tweeted my issue mentioning the service provider and within no time, I got a call from customer care executive that restored my services within 2 days!

That’s the power of social media……..!!!!

screen1   screen2

With the emerging concept of Social Care – introduction of SOCIAL media as another medium for customer CARE, brands using the emergent platforms like Facebook and Twitter are making an effort to connect with each and every consumer.

With more and more brands building their presence on the HOT social media channels, they are bound to address the questions, reported satisfactions or complain from their consumers. Social media being open and vocal, they cannot afford to miss a single beat.

By widening the mediums for correspondence, brands – whether big or small, B2B or B2C are facing the real challenge to stay at par the consumer expectations which keep increasing with time.

Due to the fierce market competition, every brand tries to provide a seamless experience to its consumers leading to the overall rise of consumer expectations.

Strategies are implemented that communicate brand values and ideals. Brands are trying to listen to the consumer expectations, needs and requirements.

By creating a clear, comprehensive identity, brands try to ally the consumers with their values and ideals, thus trying to achieve the epitome of marketing!

Many of the leading companies such as Mahindra are launching campaigns (Mahindra Rise) seeking for new and innovative ideas from consumers to invent new products, services and possibilities. Others are coming up with solutions for problem areas. Besides these, brands always come up with free coupons, gift vouchers, discounts and offers to keep their consumers glued.

And if one fails, consumers are bound to bring it down with the help of vested power of social media.

Conclusion – more power to the consumers!

With the reins in the hand, I keep wondering are the consumers putting enough efforts to explore the power and make good for themselves as well as the society??

Are you speaking up for yourself? Are you loud enough to be heard among all the noise?

If not, add this into your To-do list for this New Years. Use your powers for good through social media and let your brand know what you feel.

And yes do share the experience with me….