Do you have a query which you would like the concerned brand to answer?  Are you thinking about writing them (with a pen and paper) on their postal address?

Somebody like me or for that matter anyone who understands the power of social media will be judgemental about you and will term you as “a stranger in a Strange Land” 😛

With the world being abuzz about the digital media, the term “Write to us” is so passé. Gone are the days where your letter was ignored by the brand.

Thanks to social media, the reins are in the hands of the common people like you and me…..your voice won’t get unheard! Let’s see how –

Just a few days back my cell phone service provider Vodafone India barred my outgoing service without any notice. After calling their customer service departments from my husband’s cell incessantly, I could finally connect to one executive who unfortunately kept transferring my call to multiple departments. With no output in hand, I decided to take the plunge.

I tweeted my issue mentioning the service provider and within no time, I got a call from customer care executive that restored my services within 2 days!

That’s the power of social media……..!!!!

With the emerging concept of Social Care – introduction of SOCIAL media as another medium for customer CARE, brands using the emergent platforms like Facebook and Twitter are making an effort to connect with each and every consumer.

With more and more brands building their presence on the HOT social media channels, they are bound to address the questions, reported satisfactions or complain from their consumers. Social media being open and vocal, they cannot afford to miss a single beat.

By widening the mediums for correspondence, brands – whether big or small, B2B or B2C are facing the real challenge to stay at par the consumer expectations which keep increasing with time.

Due to the fierce market competition, every brand tries to provide a seamless experience to its consumers leading to the overall rise of consumer expectations.

Strategies are implemented that communicate brand values and ideals. Brands are trying to listen to the consumer expectations, needs and requirements.

By creating a clear, comprehensive identity, brands try to ally the consumers with their values and ideals, thus trying to achieve the epitome of marketing!

Many of the leading companies such as Mahindra are launching campaigns (Mahindra Rise) seeking for new and innovative ideas from consumers to invent new products, services and possibilities. Others are coming up with solutions for problem areas. Besides these, brands always come up with free coupons, gift vouchers, discounts and offers to keep their consumers glued.

And if one fails, consumers are bound to bring it down with the help of vested power of social media.

Conclusion – more power to the consumers!

With the reins in the hand, I keep wondering are the consumers putting enough efforts to explore the power and make good for themselves as well as the society??

Are you speaking up for yourself? Are you loud enough to be heard among all the noise?

If not, add this into your To-do list for this New Years. Use your powers for good through social media and let your brand know what you feel.

And yes do share the experience with me….